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Focus Group Protocol Development
Taxonomy Code: TP-6500.1900-230
Programs that help nonprofit organizations, small businesses and other groups plan and conduct meetings, which are generally one to two hours in length, during which eight to 12 people are interviewed as a group to test a new idea or evaluate a product or service. Focus group members generally have experience with or opinions about the topic that is being researched and interaction within the group is as important as individual responses. Tasks generally include identifying the objective of the meeting; developing questions which relate to the issue; creating a focus group moderator's guide; establishing a date, time and location for the meeting; selecting and inviting participants; moderating the focus group; and reviewing and revising notes and checking taped information immediately following the session. If the focus group is to be observed by the client, who may be given the opportunity to interject questions, then the facility selected for the focus group must have recording equipment and a one-way mirror to an adjoining observation room.